Those in charge of Best SEO NYC know how much the SERPs vary every day, all year round: we have seen the disappearance of the advertisements on the right, the change of the results URLs, not to mention slightly more remote changes such as authorship which allowed the +1 of Googleplus to endorse the search results.
This is to make you understand that the optimization for search engines is not limited to the interventions to be applied to the contents of the site but must also extend to the world with which they are presented on Google pages.
Until now, the Google results pages we were familiar with consisted of a list of results consisting of title, description and URL, which was all that was needed to get an idea of ​​the validity of the content with respect to our needs.
Well, apparently "enough" is not an adjective that Big G take into consideration: a recent introduction among Google's support documents says that soon we will see the results of the serp including comments / references produced by users.
What will change for SEOs with the arrival of comments in the serp?
This new feature seems to meet Google 's tendency to act more and more as a response engine rather than a search engine. Currently there is already something active in this regard, as regards the comments of the live sports.
At the moment the information available is not a lot, probably later we will see further details counted among the changes that are affecting the Google My Business platform.
Comments will have to be left by logged in users, probably to limit spam at least to a minimum, and may in any case be removed at a later time if we think again.
To leave the comments in the Google Serp you will need:
1. Do a search on Google from desktop or from the dedicated app
2. In the search box click on "Other"
3. Click on Comments and then on Viewers
4. Click on Add a comment and write your comment
These comments will be rated by users with the classic likes, dislikes and undergo reports just as it happens with unsavory content.
An innovation that certainly smells of social networks, a new way for users to add their own contribution and enrich the serp with their own impressions: an additional way to make them their own and make them even more personalized as already the search history and the localization of mobile devices are doing.
This is not the first form of interactive content alongside those extracted from crawlers from websites. You will remember that a few years ago users could suggest with the +1 of Googleplus the content they deemed most deserving, and the people introduced into our circles could see the suggestions as proof of the value previously only hypothesized.
Could these be real reviews in the serp a bit like those of TripAdvisor for the locals or - more relevant comparison seen the case - the reviews left on the MyBusiness pages that can also be consulted in Google Maps?
Obviously, the first thing that SEO NYC will start to wonder is, "will the comments in the snails affect positioning tomorrow?"
The second thing will be: "how can I influence the comments to improve the ranking". Well yes, as soon as the webmasters discover that something can lead the sites up the serp, they immediately start thinking about how to use it to their advantage. A little in the order of things, I would say, is part of your job.
In my opinion, this is a new measure, a little social and a little SEO.
I see it as an additional channel to enhance your brand. That is, I follow many SEO- themed blogs, and I would not mind leaving a comment that perhaps invites someone to click with greater conviction, moreover because it would demonstrate my tendency to follow authoritative portals.
On the one hand, I fear that the laziest users, always turned to the easiest and fastest way to inquire without effort, will stop to read the comments and, at the first negative judgment, they will also neglect to enter the site to get a ' own opinion.
There is also the problem of moderating the comments necessarily to be applied: who should take care of it, Google or the owner of the judged domain? In the second case, why should he accept negative comments about his business?
There are many questions, as you can see. Will this introduction become a palpable reality for all of us and will it last a long time, or will it end up in disuse like other features tested in the last few years?