We all know, more or less, what it means, but if you end up here you are probably looking for something to improve the way you do Local SEO: tips coming!
We proceed step by step.
Many of us use voice search multiple times throughout the day, often without thinking. We are all guilty of taking advantage of the convenience offered by the new AI and voice recognition systems, through Google, Alexa, by answering common questions such as "Where is the nearest petrol station?", "Best burgers nearby "Or" Where's Tiger? ".
Depending on the quality of a company's SEO NYC strategies, these queries generate different results based on the current position of the seeker. The higher the visibility of your business within these searches results, the more likely it is to attract the attention of a potential customer.
To compete with the major companies in the field and attract new customers, you will really have to take possession of your address, mastering it from a local SEO perspective.
Here are some best practices for doing this.
A Look at SEO
"Global SEO" or non-localized SEO means the use of online marketing strategies, techniques and tactics aimed at increasing the rank in SERP .
The better your content ranks , the more clicks and visitors your site will receive.
Being a fundamental (and valuable) part of every company's digital marketing strategy, SEO should be taken seriously and entrusted to the hands of experts, to ensure that you are following best practices and showing your brand to right consumers.
We wrote an article on why turning to an SEO expert improves your business. If you are not clear about the benefits of basic SEO ... well, there is no point in continuing to read this article.
Local SEO: How is it different?
Unlike "global SEO", Local SEO suggests and makes your business visible to an individual who uses the search query within a specific geographic radius.
Generally exploited by smaller stores, local SEO creates awareness and generates visibility to smaller businesses. These companies earn positions in Google Business and Google Maps results by focusing their online marketing on the likelihood of appearing in SERP to users in their vicinity.
If you want to rank well in local search engines, you need to make Google My Business your new best friend.
By making your site appear higher on Google's business lists, this tool helps increase consumer interaction and information sharing with potential customers by providing them with in-depth information about your business.
Read also: auditors in Dubai
Visitors can get a lot of information from this page: they can look at photos of your shop and interiors , get directions to reach you, read reviews and even see at what times your shop is most crowded.
How to do Local SEO: Tips
As voice and mobile search continues to increase in popularity, more and more searches are done by people while on the move.
By increasing the exposure of small businesses, local SEO has helped to restore momentum to the "local shop" trend and has given new life to neighborhood stores .
If the success of your small business is close to your heart (and suppose yes), the rankings on Google My Business should also interest you .
Here, then, are our tips for improving local SEO.
1. Go Mobile
Local customers love to take advantage of the opportunities and take advantage of the promotions offered via mobile devices and often use them to search for products and services, while they are already out.
If your site and your contents are not optimized for mobile devices, you will miss a great opportunity to get in touch with them, especially with those who may already be interested in your products and the services you offer!
The advantages of these devices is that they are perfect for building a lasting bond with your customers. About this, we spoke in an article that explores the possible benefits of e-commerce loyalty programs.
2. Take advantage of the Leverage Effect of Nearby Locations
Both users and search engines sort and respond better to content whether or not they refer to specific locations in a community.
Collaborating with local charities, attending team events, and even tagging the bar around the corner in the #afterwork photo you posted on Instagram, which portrays you right there, is important for building a stronger community and strengthening your presence in local searches .
3. Local Influencers: "SEO" Social for "Poor"
Leave alone the famous person whose face came to your mind when you read the word "influencer".
Although famous influencers are a real giant magnet when it comes to big brands or popular products, you don't need them to find the local success you are looking for.
Look around! The most active influencers in your geographic area tend to have local followers, like the great influencers, and they can support your products, if you can make them work for your shop, thinking about your goals.
4. Make your Business Accessible
When looking for your online business, what emerges in the search results? How does your site appear on a computer browser or mobile device? Is your address and telephone number clearly visible? Looking at your site, does it show which products and which services you offer?
If you answered "no" to one of these questions, take some time to improve your online presence, also in order to improve your local SEO services.
Conclusion
Here are some simple ways to improve local SEO . The tips we have given you are just some of those potentially useful for doing local SEO at its best, taking advantage of all the potential offered by local search.
One last thing, but no less important (on the contrary): it is useful to identify oneself with users who most of all take advantage of this search mode. They are mostly young , raised with bread and a Google search between bites.
For this reason, building campaigns aimed at reaching these users is fundamental. We advise you not to underestimate the benefits of a marketing strategy for Generation Z , because it is what your online ads (and not only) will have to convince .